Harlow Architecture Website for Referral-Based Leads

Harlow is a small, principle-led residential architecture studio built almost entirely on referrals. This concept project asked what a website should do when most visitors arrive already trusting the studio.

When referrals drive the work, the usual job of a site changes. Most visitors aren’t discovering Harlow cold. They’re arriving after someone they trust has vouched for them. A site that sells from scratch would undercut that, so this one had to meet visitors where they already were emotionally.

I built the site to feel like the next step in the referral process, not a cold introduction. A lean structure keeps nothing between a warm lead and a real conversation, while the site stays approachable to visitors who find Harlow without a referral. Making the lead of the studio visible early attaches a face to the voice and upcoming work.

The project covered web design, motion design, and Webflow development, all by me. The referral insight came first and shaped the structure of the entire project.

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