DPA+ Brand Identity and Website Design

DPA+ is a SaaS platform that empowers creative strategists to customize ad templates to seamlessly push dynamic campaigns to Meta Ads. I led both the brand identity, website design and Webflow development of the product.

For the brand visuals, I decided to use AI‑generated imagery and simplified UI screens. Using AI imagery allowed me to spin up on‑brand visuals without licensing headaches, maintain consistency of style, and iterate through creatives faster. For simplified UI screens, we crafted pared‑down mockups that spotlight core actions of the platform, so our audience could preview functionality and look and feel.