We created a brand identity with a custom hand-lettering approach for Joels Coffee Roasters.  The inspiration was they background story about passionate coffee roaster who always taking care of the quality from seed to cup. The main red color is inspired by the ripe coffee cherry. We've thrilled to announce that Joels Coffee Roasters branding has found its forever home with the amazing client, Joel, who now fully owns the concept and artwork. It was an incredible journey collaborating on this project, from concept to completion, and I'm excited to see the brand thrive in the coffee roasting world. ~2024