Reftab: Animated Explainer for Asset Management

Reftab is a cloud-based asset management software company that provides a platform for tracking hardware, software, equipment, and IT spend.

I created an animated explainer video using Adobe After Effects to communicate the platform's core value proposition. The animation walks viewers through the product's key features, breaking down complex asset management workflows into clear, engaging visuals.

The goal was to make a dense B2B product feel approachable and easy to understand in under two minutes.