Overview: MailChimp, a leading email marketing service provider, offers tools that allow businesses to send newsletters, automate marketing communications, and improve engagement with their audience. Contributed to the pilot of MailChimp's latest email marketing expert program, focusing on empowering business owners to maximize their use of the platform. Responsibilities included conducting comprehensive audits, offering personalized setup guidance, and providing ongoing support to enhance account performance.

Problem: MailChimp needed to increase its platform's adoption rate, particularly among business owners who were not fully utilizing the available features to their fullest potential. The challenge was to demonstrate the value of MailChimp's advanced features and to streamline the marketing efforts of these businesses effectively.

Solution: Played a crucial role in addressing this challenge by providing over 100 touchpoint audits that helped business owners improve their existing account setups and leverage the latest platform features. Through implementing email best practices, offering guided setups, and maintaining daily communication with over a dozen accounts throughout Q3 2023, significantly contributed to increasing MailChimp's adoption rate by 14.5%. My efforts not only boosted platform utilization but also enhanced the overall marketing effectiveness of the businesses I supported.