Sweet Daisy Events Brand Refresh
Eleni Sophocleus
Verified
Sweet Daisy Events
Basic Branding Package
Credits: Eleni Sophocleus (design, creative direction, brand strategy & positioning, illustration, print/pattern)
This charming brand refresh focused on expressing what makes sweet daisy events unique- the magic maker behind the scenes, Erin Clemens.
Included in this project:
brand foundation and strategy meeting
three mood boards to narrow focus and align on design direction
brand identity suite with logo, sub-marks, color & typography, illustrated iconography, and print/patterns
mockups of socials, business cards, and more to see the brand in action
a fully editable welcome packet template to customize for clients
stock imagery that is aligned with the brand visuals
brand strategy & use guidelines
& more!
You can read more about the process in this substack post I wrote.
ABOUT THE BRAND
THE PROJECT
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What the client had to say
Leni was so great to work with! She was able to capture my vision and bring it to life. She came organized and prepared to our meetings and was very responsive if I had any questions along the way. Would definitely recommend!
Erin Clemens
Aug 25, 2025, Client
Posted Aug 25, 2025
Brand refresh for Sweet Daisy Events focused on expressing the business' unique qualities- excellent service, connection, and the magic maker behind the scenes.
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Timeline
Jun 30, 2025 - Aug 25, 2025
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