Most freelancer and agency sites that sell web development are slow. Heavy sliders, bloated templates, 200KB hero images. The pitch is "I'll build you a fast site" — and the pitch page itself takes 4 seconds to load. Buyers notice.
If I'm selling speed, my own site has to prove it before the visitor reads a single word.
What I Built
A landing page for my own web development service, targeting local businesses (small shops, consultants, restaurants, salons, real estate). Built so the page itself is the demo.
Cover
Web dev services site preview
Results
100 / 100 / 100 / 100 on PageSpeed Insights desktop (Performance, Accessibility, Best Practices, SEO)
97 / 100 / 100 / 100 on Chrome DevTools mobile audit
Measured live, not lab-only
Desktop — PageSpeed Insights
PageSpeed Insights desktop: 100 across all four categories
Mobile — Chrome DevTools
Chrome DevTools mobile audit: 97 performance, 100 across the rest
How
Static HTML/CSS where possible, Next.js only where it earned its weight
Hero served as AVIF with responsive srcset — mobile pulls a fraction of the desktop weight
Critical CSS inlined, the rest deferred
Self-hosted fonts with font-display: swap
Zero third-party scripts unless required
Lazy loading below the fold
Skeleton states to kill layout shift while images load
Page Structure
Built around a clear flow for local-business buyers:
Examples — 6 industry mockups (local business, consultant, small shop, restaurant, beauty salon, real estate)
FAQ — short answers to the questions people actually ask
Contact — form with phone, email, budget, and human verification
Why It Matters
For a freelancer selling web development, the website is the proof. A buyer who lands on a 100/100 page understands the offer in the first second — without reading a word. Trust is built before the pitch starts.
Like this project
Posted Jun 9, 2026
Landing page for my web development service. 100/100/100/100 PageSpeed desktop, 97/100/100/100 mobile. Built so the page itself is the demo.