Digital Storefront – PDF Guides Shop, 95+ PageSpeed by Iulian B.Digital Storefront – PDF Guides Shop, 95+ PageSpeed by Iulian B.

Digital Storefront – PDF Guides Shop, 95+ PageSpeed

Iulian B.

Iulian B.

The Problem

Selling digital products online sounds simple. It isn't. PDF guide shops usually live on bloated platforms with checkout flows that take 6 clicks, image galleries that crawl, and mobile experiences built as an afterthought. Every extra second on the page is a buyer who closes the tab.

What I Built

A lean ecommerce storefront for a digital guides business — PDF products, instant delivery, frictionless checkout. Built from scratch so nothing on the page is there unless it earns its place.

Results

Lighthouse: 95+/100 on Performance, Accessibility, Best Practices, SEO
LCP under 1.2s even with product cover artwork above the fold
Mobile-first — most buyers land on phone, the experience is built for that screen first
Checkout in 2 steps instead of the usual 4-6

How

Product cards with responsive srcset and WebP/AVIF so mobile doesn't pull desktop-sized images
Lazy loading for everything below the fold
Skeleton states to kill layout shift while images load
Critical CSS inlined, the rest deferred
Self-hosted fonts with font-display: swap
Zero third-party scripts unless they earned their weight (analytics + payments only)

Why It Matters

Digital products are an impulse purchase. The buyer wants the guide, they want it now, and they don't want to think. Every friction point — slow load, confusing layout, extra checkout step — is a reason to abandon. This storefront removes them.
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Posted Jun 9, 2026

E-commerce storefront for selling digital PDF guides. Minimal Next.js build with checkout flow, no Shopify overhead. 95+ PageSpeed mobile and desktop. Selling digital products without page-builder bloat.