0 likes · 1 view · Jun 4, 2026
The concept of service is one of the foundational pillars of the mission of the Social Action Committee of the City of Marseille. On the occasion of its 50th anniversary, this iconic institution of the Phocaean city entrusted us with the redesign of its logo and graphic system, which had remained unchanged for 20 years. Accessibility is at the heart of their approach and identity. We chose to highlight this human-centered approach, focused on the city's employees, by allowing them to express themselves through a new brand slogan: « CAS de Marseille, in the service of those who drive the city forward »
