Designed a welcome and cart-abandonment email flow in Klaviyo for Giggster, a marketplace for renting unique locations and spaces. The welcome email introduces new users to how the platform works — browsing by category (film, events, celebrations), booking confidence signals (24/7 support, protection packages, responsive hosts), and social proof — while the abandonment flow re-engages users with personalized location recommendations, similar listings nearby, and a direct host-messaging prompt to answer last-minute questions before booking.