Name and packaging design for the new ice cream taste
Nerijus Danilevicius
The task
Polar Bear Ice wanted to launch a new product that clearly stood out in a competitive ice cream market. The goal was to establish a strong brand with clear positioning through strategic name selection and attractive packaging design.
Solution
We developed the new brand name Velvet, with a strategic focus on luxurious but accessible ice pleasure. We then designed the packaging with a modern and elegant expression that clarified Velvet's position as a quality product for daily enjoyment. The strategic combination of name and design has established Velvet quickly in the market and attracted positive attention from both customers and retailers.
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Posted May 3, 2025
A strategic name and elegant packaging for Fløyel ( Velvet ). Crafted to stand out in a crowded market with accessible luxury and strong shelf appeal.
