Brand-Focused Social Media Design & Strategy (College Project)

Created as a college project for educational purposes.

I developed an engaging Instagram strategy to boost interaction and educate viewers on the Pure Beauty brand. I researched the brand, industry, and aesthetic, then used Photoshop and Illustrator to design a cohesive, intentionally crafted grid.

I edited and enhanced existing images, added original designs, and built a full content plan including captions and hashtag research. This project reflects my graphic design skills in layout, visual storytelling, and brand consistency, blending strategy and creativity to create a strong, aesthetic and engaging content plan.