Project Overview:
Koray is a renowned cryptocurrency trading brand that focuses on educating individuals about the cryptocurrency market. With a commitment to providing valuable insights and knowledge, Korey aims to empower both newcomers and seasoned traders. This case study explores the brand identity design process for Korey.
Challenge:
Koray sought to establish a distinct brand identity that would resonate with its target audience of cryptocurrency enthusiasts. The challenge was to create a visual identity that conveyed trust, expertise, and innovation while remaining accessible to a broad spectrum of users.
