Balfin Group Corporate Website Redevelopment

Balfin Group (Balkan Finance Investment Group) is one of the largest and most innovative investment groups in the Western Balkans. Headquartered in Albania, Balfin operates across multiple industries including real estate, retail, logistics, construction, mining, and tourism. The group is known for its strategic investments, large-scale developments, and a strong focus on sustainability and social impact across the region.

Name: Balfin Group Website: https://balfin.al/ Industry: Investment / Real Estate / Retail / Logistics / Mining Location: Tirana, Albania Team Size: 5,000+ (across the group) Mission: To contribute to economic and social development in the Western Balkans through impactful, responsible, and innovative investments.

Objective: To redevelop the corporate website with a focus on modern design, improved performance, easier content management, and multilingual support. The new site needed to present Balfin’s wide range of sectors, highlight its impact, and provide clear, engaging access to company information, projects, news, and investor content.

Rebuild the Balfin corporate website on a custom WordPress theme using ACF

Implement a modular, maintainable, and scalable structure for all content areas (Group Overview, Projects, News, Careers, Industries, Contact)

Ensure strong mobile responsiveness and performance optimization

Integrate smooth animations and transitions to enhance brand perception

Build dynamic content templates to allow the client team to easily update all content areas without coding knowledge

Organizing and structuring large volumes of content across multiple sectors in a logical and user-friendly format

Matching a high-end corporate aesthetic with performance and accessibility best practices

Maintaining consistent styling and animations across multiple reusable templates

Ensuring a high level of backend flexibility for the communications and marketing teams

Role: WordPress Developer

Developed a fully custom WordPress theme from scratch using provided Figma design files

Structured the site using Advanced Custom Fields (ACF) for all sections: homepage, sector pages, press releases, project highlights, and contact forms

Built dynamic templates and reusable modules to make content easily manageable

Ensured fast loading speeds and responsive behavior across all devices

Applied scroll-triggered and entry animations to elevate the user experience

Coordinated with the client to meet all requirements and revisions during development

WordPress, ACF Pro, PHP, JavaScript, HTML, SCSS, WPEngine, Cloudflare

Created a clean, professional WordPress theme tailored to a corporate audience

Built flexible ACF field groups to give the Balfin content team full control over complex content structures

Delivered consistent UI/UX across all major pages, from company history and sustainability to sector breakdowns and career opportunities

Ensured optimal performance by implementing lazy loading, image compression, and animation efficiency

Integrated multilingual functionality and backend instructions to simplify content entry in both languages

Built modular sections that can be easily duplicated or reordered by the client

Delivered a modern, fast, and bilingual corporate website that meets Balfin Group’s branding and business goals

Provided an intuitive CMS experience using ACF, enabling the marketing team to keep the site updated without developer intervention

Strengthened Balfin's digital presence with a professional and engaging platform for investors, partners, and the public

Received positive feedback from the client on ease of use, performance, and pixel-perfect design implementation

Even large, content-heavy corporate websites benefit from a modular ACF-based structure for flexibility and scalability

Bilingual content requires careful content entry and template logic to maintain alignment across languages

Strong collaboration with the client team is key to maintaining design fidelity and ensuring usability

Balancing visual impact and site performance is essential for high-traffic, public-facing business websites