Project Discovery: Collaborating with stakeholders to understand project goals, target audience, and business objectives. Conducting user research to gather insights into user behaviours, preferences, and pain points. Analyzing competitors and market trends to identify opportunities for differentiation. Information Architecture: Organizing content and features into a logical structure that aligns with user needs and business goals. Creating sitemaps and user flows to visualizing the navigation paths within the digital product. Wireframing: Designing low-fidelity wireframes that outline the layout and placement of key elements on each screen. Focus on usability and functionality, without getting into visual design details.