Puptopia Festival is a festival for dogs and dog lovers that hosted in select cities in Texas and California. People from all around the country bring their dogs there to let their dogs experience fun activities, meet new dogs, give back to local dog related charities, and network.

Their target audience is young adults (age 25-35) who presumably do not have kids and are very passionate about their dogs.

My role working with Puptopia Festival is to manage their socials and engage with their online social communities. I am responsible for their creating content, writing copy, performing hashtag and trend research, creating content calendars and scheduling content, managing their DM’s and comment sections, and working with brands and influencers to arrange giveaways.

As of right now, I run their socials on the following platforms:

Instagram

TikTok

Facebook