Arcade Theory — Brand System The
Maria Luciano
Arcade Theory — Brand System
The Goal:
Create a high-impact, typography-led identity that balances modern minimalism with a lifestyle vibe, ensuring flexibility for both digital and physical branding.
The Solution:
I developed a scalable system including a bold primary wordmark and geometric secondary variations. These were designed specifically for signage-readiness and brand clarity.
Technical Standards:
All marks are custom-built to be trademark-safe and delivered in vector formats (SVG/PDF) for perfect scalability from social icons to storefront displays.
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Posted Feb 12, 2026
Arcade Theory — Brand System The Goal: Create a high-impact, typography-led identity that balances modern minimalism with a lifestyle vibe, ensuring flexibil...
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