Introduction
ACL is a seasoned electronics manufacturing firm with a legacy spanning nearly 35 years. As part of its strategic transformation, ACL is modernising its digital presence to better engage with customers and enhance its marketing capabilities.
The brief
The aim of this project was to elevate the current ACL website from a static informational platform to a dynamic customer engagement tool. In doing so, we underwent a small brand evolution. Some of the key objectives included creating a modern, visually appealing design that ensures responsiveness and user-friendliness across all devices while enhancing user experience with streamlined navigation and interactive features.
CRM integration was vital for ACL to facilitate efficient lead management and sales follow-up, complemented by strategic marketing elements like call-to-action features and lead capture forms to boost inquiries.
The result
The result of this project was a stunning website central to ACL’s marketing strategy. With its modern, aesthetically pleasing design and enhanced user experience across all devices, the website now captivates visitors and facilitates easy navigation.
The seamless integration with ACL's CRM system has streamlined the lead management and sales follow-up processes, significantly improving efficiency for their team.
As a result, the website has not only increased customer engagement but also strengthened ACL's brand image, supporting the company's broader transformation goals and positioning it for future growth and success.
What they had to say
"I want to take a moment to express my heartfelt gratitude for the tireless effort and dedication you've shown in redesigning the ACL website. The last eight weeks have presented their challenges, but your guidance, support, and expertise have made the journey not only manageable but genuinely enjoyable.I am excited about the prospect of continuing our collaboration with Influx as an extension of our business. Your professionalism and positive work ethic are truly commendable, and I will certainly recommend Influx as a valuable partner to others. Thank you once again for everything!" - Amina Jardien, Sales Office Manager
