HOWW are an eCommerce store for high end health and wellness products. By integrating scientific technology with wellness and lifestyle products, they hope to create holistic and healthy lifestyles for their customers.

HOWW wanted an online store to showcase their luxury products and establish a strong online presence. We designed the wireframes in Figma and built the finished website in Shopify so that Howw could benefit from the multiple plugins that Shopify have to offer. Alongside the website design and build, we performed an SEO audit to assess the wellness market and optimise the website from the get go. We suggested written content to optimise the site for search engines and performed user research to design and develop a website that converted well.

Once the project was complete we began Google Ads to attract traffic to the website and increase brand visibility. Our Google Ads campaigns were designed to target high-intent keywords, ensuring that HOWW's luxury products reached the right audience.

The result of this project was a visually appealing website with the ability to maximise conversions and user experience. By incorporating video backgrounds, authentic reviews, and strategic product placement and creating brand pages to differentiate and offer unique benefits, we created an eCommerce store that looked good and performed well from a user perspective.

"Working with Influx has been great from the very start. The team offered several different options, until we eventually decided on the one which best suited our budget. We're over the moon with how the new website looks" - James Pullicino