In response to the goal of increasing social media engagement, I orchestrated a series of TikTok and Instagram Reels videos, resulting in a significant 54% uptick in profile interaction within one month. Through careful planning and research, I conceptualized topics tailored to our audience's preferences, employing design tools to film and edit captivating content. These videos not only boosted user engagement but also strengthened our brand's presence, fostering deeper connections with our followers and generating heightened interest in our offerings.