PromptHub’s MVP was rapidly developed, and did its job. The co-founders where able to validate its problem-solving potential. With a growing waitlist of 800+, it was time for an overhaul in order improve user experience.

As PromptHub’s new product designer, I was challenged with balancing the complexity of the project with usability, prioritizing and managing feedback and feature requests, all while working to enhance the brand’s visual design.

Below are highlights of my work, read the full case study here: https://www.ariannaluna.com/prompthub-case-study

I created three personas, Otto, Joseph and Skylar, to represent the main users I had identified during the research stage. By tapping into their goals, needs and expectations, I’d have an easier time focusing on feature prioritization and advocating for my design decisions.

Read the full case study here: https://www.ariannaluna.com/prompthub-case-study