Instashowing - Showing Bookings & Offers Platform | React + ROR
Sohail Aslam
Project Overview:
Instashowing is a modern SaaS platform designed to simplify the home showing process for real estate professionals. It enables agents, brokers, and MLS organizations to schedule, manage, and track property showings efficiently, enhancing both agent productivity and client satisfaction.
Problem Statement:
The traditional process of scheduling property showings is often cumbersome, involving back-and-forth communication, manual coordination, and a lack of real-time updates. This inefficiency leads to scheduling conflicts, missed opportunities, and a less-than-optimal experience for both agents and clients.
Goals & Objectives:
Simplyfy Scheduling: Provide a user-friendly interface for agents to schedule and manage showings.
Enhance Communication: Facilitate seamless communication between agents, buyers, and sellers.
Increase Efficiency: Automate repetitive tasks to save time and reduce errors.
Ensure Compliance: Adhere to fair housing regulations in the showing process.
Target Users:
Real Estate Agents
Brokerages
MLS Organizations
Key Features:
Automated Scheduling: Agents can set availability, approve appointments, and reschedule with ease.
InstaTour: Allows agents to plot multiple showings on a map, reorder routes, and share the itinerary with clients via a live link.
InstaOffers: Centralizes offers in one dashboard, giving sellers transparent access to offers as they come in, ensuring compliance with fair housing rules.
Mobile Accessibility: Full functionality available on smartphones and tablets, enabling agents to manage showings on the go.
Feedback Collection: Instant feedback collection tools to gauge buyer interest and improve future showings.
Technology Stack:
Frontend: React.js for a responsive and dynamic user interface. Backend: Ruby on Rails (ROR) for scalable server-side operations. Database: PostgreSQL for flexible and scalable data storage. Authentication: Firebase Authentication for secure user login and management.
APIs: Integration with MLS systems and lockbox providers for seamless property data and access control.
Hosting: Deployed on AWS for a reliable and scalable cloud infrastructure.
Challenges & Solutions:
Challenge: Integrating with various MLS systems with differing data formats.
Solution: Developed a modular API integration layer to standardize data exchange and ensure compatibility.
Challenge: Ensuring real-time updates across multiple devices.
Solution: Implemented WebSocket communication for live updates and notifications.
Challenge: Maintaining data security and compliance with fair housing regulations.
Solution: Incorporated encryption protocols and role-based access controls to safeguard sensitive information.
End-to-End Involvement:
As the lead developer and delivery manager, I was responsible for the entire development lifecycle:
Requirement Analysis: Collaborated with stakeholders to gather and define project requirements.
UI/UX Design: Designed intuitive interfaces focusing on user experience and accessibility.
Development: Led the full-stack development, ensuring seamless integration of frontend and backend components.
Testing: Conducted thorough testing to identify and resolve bugs and performance issues.
Deployment: Managed deployment processes, ensuring smooth and timely releases.
Maintenance: Provided ongoing support and updates to address user feedback and evolving requirements.
Results & Impact:
User Adoption: Over 40,000 agents, teams, brokers, and MLSs onboarded, streamlining their showing processes.
Efficiency Gains: Significant reduction in scheduling conflicts and administrative overhead.
Client Satisfaction: Positive feedback from users highlighting improved workflow and communication.
Market Position: Positioned Instashowing as a competitive alternative to traditional showing services.
Learnings & Takeaways:
Modular Architecture
User-Centric Design
Continuous Improvement
It’s rare that you come across a reliable engineering and product leader like Sohail. Being a CTO and product owner, he not only assembled technical teams for Instashowing but also led product design, development, and launch. Apart from complex engineering work, he also helped us introduce the right tools for effective user and revenue growth. Sohail is a very quality-focused, detail-oriented, and hardworking professional. If you have him on your team, you do not need to worry about the engineering of your product as Sohail will always be there for you, oftentimes working around the clock to meet deadlines and taking care of everything technical on his own.
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Posted Sep 2, 2025
A cloud-based solution to manage appointment requests between property sellers and real estate agents aims to simplify showing management and improve efficiency
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Timeline
Jan 1, 2021 - Dec 31, 2022
Clients
Instashowing
