The primary aim of this project is to understand the influence of social media-driven phenomena, specifically Mini-me fashion and Kidfluencer culture, on the luxury kidswear market. Utilizing data analytics capabilities of FARFETCH, a leading global platform for luxury fashion, the project seeks to dissect consumer and industry involvement in these trends. By doing so, we aim to provide actionable insights that can guide both consumers and brands in navigating this rapidly evolving market landscape.