ApoBank Product Launch Animation

Deutsche Apotheker- und Ärztebank (ApoBank) – one of Germany’s largest banks, specializing in financial services for healthcare and health-related professions.

This project was realized in collaboration with an external agency. My responsibility was the entire animation process. The agency handled the branding and design stage. Since ApoBank has a very defined brand identity and motion language, my role was to translate their visual system into a fluid, clear animation while staying within those strict guidelines.

The storyboard was provided in a finalized state, already structured and aligned with the brand’s way of visual storytelling. My task here was to interpret and prepare the given storyboard for animation, ensuring the timing and transitions would work in motion.

I was responsible for animating the complete sequence (approx. 1:30 minutes). This included:

Applying ApoBank’s established motion style

Creating smooth transitions and pacing to support the product message

Maintaining consistency with past animations from the brand

In addition to the animation, I handled the edit, music, and sound design integration, making sure the final piece had the right rhythm, clarity, and energy for a product launch.

The result is a brand-consistent animation that communicates ApoBank’s new product clearly and professionally. My role was focused on execution, precision, and ensuring that the storytelling worked seamlessly within the given creative framework.

Design by: FloridaBrandDesign