Warmables Product Launch
Mary Collins
Entering the winter season, Bearaby introduced a new product category with three warmable products. The collection combines the comforting effects of gentle weight with the health benefits of thermotherapy.
From product naming through to website content and launch assets, my goal was to craft language that fit with Bearaby's playful brand ecosystem while educating succinctly about the benefits of a potentially unfamiliar product.
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Posted Dec 30, 2024
Lead copywriter for product launch, including copy for website, emails, socials, and PR.
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