Warmables Product Launch

Entering the winter season, Bearaby introduced a new product category with three warmable products. The collection combines the comforting effects of gentle weight with the health benefits of thermotherapy.

From product naming through to website content and launch assets, my goal was to craft language that fit with Bearaby's playful brand ecosystem while educating succinctly about the benefits of a potentially unfamiliar product. Read more in my portfolio here!