This is one of our favourite builds of the year.

EDGE 34 designs and pours concrete furniture — high-end, hand-crafted, the kind that ends up in hotel lobbies, residential courtyards, and restaurant gardens for decades. The brand came to us needing a site that matched the product: warm, refined, slightly indulgent, never pushy.

We got to build their entire web presence from the ground up. It came out huge.

Most furniture sites are conversion machines — product grid, filter sidebar, add-to-cart, checkout. EDGE 34 isn't that kind of brand. Their pieces are custom-poured, sold in conversations, delivered with white-glove logistics. A "buy now" button would have cheapened the whole thing.

So we made the call early: no e-commerce on the site.

The site is a curated, shortened version of the catalog — a gallery rather than a shop. The primary CTA across the experience is "Request Catalog." People who want more get a real conversation, not a checkout flow. Less site, more brand.

WordPress + Elementor, end-to-end. Yes, really.

Most people guess Framer or Webflow when they first scroll through it. The polish is intentional — we wrote custom blocks, layered Elementor with deeper styling, and treated the cinematic shadow play and motion as first-class design decisions instead of decorative afterthoughts.

The result is a build that the client's team can fully edit themselves in the WordPress dashboard they already know — with none of the visual debt people usually associate with the stack.

The brief in one word: warmth.

The palette pulls from the product itself — beige stone, deep charcoal, organic shadow, a quiet violet sparkle for accent. The EDGE 34 mark is treated with restraint; the catalog photography does the heavy lifting. Throughout the site, leaf shadows actually play across the layout — a quiet visual nod to the fact that these pieces live in both interior and outdoor spaces.

Structurally the system mixes cinematic hero photography (the dark, full-bleed openers), a bento section for "Why EDGE 34" (the brand promise broken into four ownable cards), a material library that doubles as a sample sheet, individual product pages with dimensions and color options, and a projects gallery of real installations.

Pages: Hero, The EDGE 34 Story, Products, Material Library (Colors, Finishes, Sealers), Individual Product Pages with dimensions and color options, Projects gallery, About, Contact.

Functionality: catalog request flow, full project gallery, fully responsive across desktop, tablet, and mobile.

Stack: WordPress + Elementor, custom CSS layer, motion baked into key transitions and hero sections.

Why we're proud? 🌚 This was the kind of project where every padding value got argued about, and the client trusted us with the entire brand experience online. We got to honor a category — concrete craft furniture — that doesn't usually get the design respect it deserves on the web.

If you're building anything in the premium furniture, materials, or craft space, this is the kind of work we say yes to immediately.