Jewellery brand film
Marc Carvalho
Spec ad (uncommissioned advertising) created for a Parisian artisan jeweller. In one minute, the film follows a stone's journey: the rough diamond, the craftsman's hands setting it, then the ring being worn. An AI-generated brand film that puts craftsmanship ahead of the jewel itself.
Concept pitched to the jeweller, not released.
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Posted Oct 22, 2026
Spec ad for a Parisian artisan jeweller. The film follows a stone's journey: the rough diamond, the craftsman's hands setting it, then the ring being worn
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