Gucci Spec Ad | AI

Gucci Spec Ad | AI Fashion Film

A 30-second black and white fashion film, created entirely with AI.

A lone pyramid in an endless desert. A model walks down its sunlit flank as if the steep stone were a runway. The film opens on a wide aerial reveal, then cuts in close on the details that sell the look: the satin blazer catching the light, the cord choker, a hand sliding into a pocket, the double G buckle.

My role Concept, art direction, character and wardrobe design, AI generation and edit. I delivered it end to end, from the first idea to the final cut.

Made with FLUX 3 I made this film with FLUX 3, the new video model from Black Forest Labs. It gave me the best image quality I have seen from a video model: fabric, stone, hard light. Its motion is less consistent than MiniMax H3, Kling 4 or Seedance 2.5, so I used it where it shines: precise, controlled shots with little movement and a lot of texture.

Personal spec ad. Not affiliated with or commissioned by Gucci.