King Cards

King Cards is an integrated gift card and crypto exchange platform. Essentially, the platform which is available on android and iOS platforms is an avenue for individuals to trade their gift cards for money easily.

This case study presents the design of King cards, an integrated gift cards and crypto exchange platform mobile app that integrates gift card trading with cryptocurrency transactions.

To kickstart the project, I had an introductory meeting where I asked questions that helped me understand the scope and needs of the client. Next, we had a strategy session to know the client’s business goals, their competition, and user demography, request access to existing research data, and set project expectations and outline limitations. I also asked brand-related questions to aid fundamental decision-making for the UI redesign

Improve the overall experience of King cards

Redesign the King cards mobile app

Reduce the transactions abandonment rate

Some of the design practices I leveraged to deliver this project included Product Discovery, Heuristics analysis, Product Research, Ideation, Prototyping, and Handover Workshop

I leveraged google play and the app store to get customer feedback through app ratings and reviews. I conducted usability tests with focus groups using the existing version of the app. I scheduled interviews with legacy users of the app to gather qualitative data that helps streamline their specific needs in the app.

Identifying the points of abandonment, denial, and silence of customers:

Delayed OTP for account validation

No Face ID or fingerprint authentication for login

No way to change the password

The crypto marketplace is not functional

No notification for transaction success or fail

App redesign to improve the UX quality and create UI consistency

Improved info architecture

Adding a Face ID authentication feature for simple and fast sign-in

A Reinvented signup flow for a better user experience

Change your password with ease

Users appreciated the app's refreshed interface and seamless trading experience, contributing to positive reviews and word-of-mouth referrals.

Over 12,000 new app downloads in just six months.

45% increase in registered and active users