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Books By MyPro is a specialized, CFO-led bookkeeping firm that bridges the gap between basic data entry services and high-cost CPA firms. This project focused on designing an asynchronous "leave-behind" sales deck tailored for prospective clients reading at their own pace. B2B financial decks often suffer from text-heavy slides, dry comparisons, and generic stock visuals that fail to engage a reader. The goal was to translate competitive differentiators into an engaging, high-contrast visual story that builds immediate trust and authority.
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