I created the complete visual identity, starting with the charming packaging designs (Image 1) that are meant to look organic and jump out on the shelf. I also designed the engaging social media content (Image 2) to help the brand connect with its community and drive sales. To ensure a cohesive brand presence across all touchpoints, I also developed elegant and memorable business cards (Image 3).
My focus throughout the project was on developing a consistent, friendly aesthetic using playful illustrations to truly embody that loving, "Fluffy" spirit.