The challenge wasn’t simply making the homepage look better.
It was creating a clearer path from first impression → product discovery → purchase.
The redesign focuses on stronger messaging, clearer hierarchy, easier product discovery, and conversion-focused CTAs.
Better experience. Clearer journey. Stronger opportunity to convert.
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Posted Aug 31, 2026
SUP Homepage Before & After
The challenge wasn’t simply making the homepage look better.
It was creating a clearer path from first impression → product disco...