Oink | Bike Lab
Simone Sgarro
Oink, a bike lab nestled in Turin’s Santa Rita area, aspired to be more than just a bike repair shop for locals. It aimed to foster a vibrant community where a unique breed of cyclist could find a home and embrace their distinctive characteristics. The name “Oink,” chosen by the client, playfully alludes to the muddy trails conquered by MTB (mountain bike) riders, cheekily associating them with the sound that pigs make.
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Posted Feb 11, 2025
Brand Identity design, Logo and lettering for a Bike Lab based in Turin, Italy
