I spearheaded the conception, creation, and launch of Obsesssed, a groundbreaking beauty, health, and wellness brand, offering seamless experiences across every touchpoint to elevate brands.

Recognizing industry challenges in web design and software solutions, I initiated the project with a focus on bridging the gap between online and in-person experiences. The website development began before settling on the brand name, later coined "Obsesssed."

Extensive research into social media slang led to the brand's unique identity. Securing the one-word domain "Obsesssed.com," the brandmark creatively incorporates three "S's," forming a distinctive logo.

Creative direction for a 1-minute explainer video on the homepage and YouTube channel involved storyboarding, scripting, and audio creation in Ableton Live. The video, narrated by an AI voiceover, showcases the brand's story.

Implementing diverse design styles—modernism, minimalism, and glassmorphism—I curated a website layout inspired by industry leaders. To address maintenance cost issues, businesses were empowered to manage their content through Framer, fostering autonomy.

Understanding the industry's reliance on booking apps, Obsesssed ensures seamless integration with Framer. Beyond responsive web experiences, the brand expanded services to include web design, software, branding, products, and packaging.

For versatility, Obsesssed offers both pre-built templates and custom solutions, accommodating various budgets. Each product features custom React components, enhancing user experience with unique functionalities.

Obsesssed revolutionizes UX in beauty, health, and wellness, providing a cohesive brand experience. The templates include 4k YouTube walkthroughs, and an integrated marketing bot powered by Open AI enhances copywriting for business owners. The brand's innovation redefines industry standards, fostering a holistic digital presence.

This comprehensive approach ensures Obsesssed stands at the forefront of design, technology, and brand elevation within the beauty, health, and wellness sector.