After Dark
Jessica Spooner
After Dark, a haven for disco and house music devotees pulsates with renowned DJs and electric energy. To elevate their brand, they needed a complete visual identity overhaul.
The Challenge:
After Dark needed a comprehensive visual brand identity, spanning primary and sub logos, wristbands, and attention-grabbing flyers.
The Approach:
Understanding the Vibes: Deep dive into After Dark's music and mood, culminating in a playlist and mood board to guide our art direction.
Primary Logo: Crafting a logo that captures the essence of After Dark, mirroring its neon-infused club scene.
Submark: A versatile submark, providing flexibility without compromising core identity.
Wristbands that Pop: Bold, statement wristbands that scream 'party' and become collectible keepsakes.
Eye-Catching Flyers: Vibrant, neon-infused flyers with a QR code for event details.
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Posted Nov 14, 2023
After Dark Visual Identity design
