After Dark, a haven for disco and house music devotees pulsates with renowned DJs and electric energy. To elevate their brand, they needed a complete visual identity overhaul.

After Dark needed a comprehensive visual brand identity, spanning primary and sub logos, wristbands, and attention-grabbing flyers.

Understanding the Vibes: Deep dive into After Dark's music and mood, culminating in a playlist and mood board to guide our art direction.

Primary Logo: Crafting a logo that captures the essence of After Dark, mirroring its neon-infused club scene.

Submark: A versatile submark, providing flexibility without compromising core identity.

Wristbands that Pop: Bold, statement wristbands that scream 'party' and become collectible keepsakes.

Eye-Catching Flyers: Vibrant, neon-infused flyers with a QR code for event details.