Guinness 0.0 campaign LED pitch for 2022 Six Nations
Carla Soriani
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Posted Dec 29, 2024
3D product visualizations of the Guinness 0.0 can showcased on the pitch screens at the Aviva Stadium for the sponsorship of the 2022 Six Nations Championship
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Guinness
For the 2022 Six Nations Championship, I created product visualizations for the Guinness 0.0 can, meticulously recreating the 3D can, applying the label texture, and faithfully imitating the different metallic materials. I was also responsible for developing the animation that would be seamlessly integrated with dynamic Kinect text.
These engaging visuals formed a key component of the year's comprehensive advertising campaign. They were strategically placed on the LED panels at the Aviva Stadium in Dublin, effectively showcasing the Guinness 0.0 brand and highlighting their significant sponsorship of the prestigious Six Nations Championship. This project was completed at Lightscape Visuals.