📝 Description:

Developed a full visual identity for Harlie & Stone, a lifestyle brand targeting modern families with a clean, elevated aesthetic. This branding project covered every touchpoint—from logo and typography to print, web, and packaging—creating a cohesive, timeless look that balances sophistication and warmth.

🎨 Key Contributions:

Crafted a minimalist logotype with typographic refinement and versatile submark versions

Designed a clean, earthy color palette to reflect the brand’s serene and family-oriented vibe

Selected and paired modern serif and sans-serif fonts for elegant contrast and readability

Created detailed brand guidelines: typography, logo usage, color codes, and visual examples

Delivered branded applications, including Instagram tiles, product packaging, and digital ad concepts

Composed a professional moodboard and brand story to guide future collateral consistency

🛠 Tools Used:

Adobe Illustrator, Photoshop, InDesign, Figma

🏷 Skills:

Graphic Design, Branding, Typography, Visual Identity, Style Guide Creation

📂 Deliverables:

Logo & Submarks (AI, SVG, PNG)

Brand Guidelines PDF (color palette, fonts, mood)

Social Media Templates

Packaging Concepts & Print Assets