Hiway — Redesigning a Wesbite Platform Built for Independent Film
😵 The Problem
Hiway is a powerful platform for filmmakers, producers, and rights holders to store, share, and monetise content.
However, their previous website felt flat and generic. It didn’t reflect the creative, cinematic nature of the product or clearly explain its value. For an entertainment-focused brand, the site lacked personality, clarity, and trust.
💡 The Goal
Clearly explain what Hiway does within seconds
Highlight control, ownership, and monetisation
Create a cinematic, modern feel aligned with film and storytelling
Position Hiway as a serious platform for creators and studios
Some collections of website sections
🤔 The Solution
We redesigned the website with a product-first, story-driven approach:
Clear messaging around store, share, and monetise
Structured sections that simplify complex workflows
Cinematic visuals and rhythm to match the film industry
Strong pricing clarity and social proof
A modern, scalable Framer build
💫 The Result
A website that finally matches the ambition of the platform
Improved clarity around value and use cases
Stronger trust and credibility for creators, studios, and enterprises
A confident, conversion-ready digital presence
Final Thought
Entertainment platforms can’t afford to look boring.
Hiway’s new website proves that clarity, control, and creativity can live in one experience just like the films it was built for.
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