Rebranding a Small Business

Team Rubicon is a nonprofit organization initially focused on providing disaster relief assistance by mobilizing military veterans. However, they have recently undergone a rebranding to expand their mission. The rebranding involves shifting its focus beyond just disaster response.

The new Team Rubicon now aims to be a broader humanitarian organization, not limited to veterans. It seeks to address a more comprehensive range of global crises, including natural disasters, public health emergencies, and humanitarian issues. This rebranding allows them to harness their unique skills and experience to significantly impact various global challenges, emphasizing their commitment to service, resilience, and making a positive difference in the world.