Last November I took a

Last November I took a course in trend research and creative strategy, and for the final project, I worked on a self-initiated exploration of how Etsy could reconnect with its original promise. I traced the platform's shift from setting trends to blending in, then mapped two cultural tensions, tech fatigue driving a craft revival, and makers being pushed into full-time content creation, to find the space Etsy could reclaim: being the online home for real makers again.

From that insight I built Make It Real, a three-part strategy (a YouTube docu-series, a seasonal print zine, and IRL holiday markets) designed to loop into each other, plus a phased rollout from pilot to global tradition. Full presentation: https://tinyurl.com/etsyppt