Strategized brand identity: vision, mission & values against the saturated, male dominated market of Real Estate. Likewise offered a brief overview of competitor analysis in terms of design, audience, opportunities & challenges within the niche. Likewise, brand tone & voice was explored in-depth specifically catering to the professional yet empathetic nature its Founder was keen on maintaining.

Crafted the visual identity suite: primary & secondary logo along with logo mark, stationary emblems & watermark. Also elaborated illustrations, color palette usage, mockups & design layout variety.

Extended the collaboration moving towards a social media strategy, content pillars, month plan & beginner-level marketing analysis for their first platform: LinkedIn. Ideated, designed & managed the platform for the same.