Elizabeth & Esther HR Management Consultancy
Esther Ebbi
Brand Designer
Graphic Designer
Social Media Strategist
Adobe Illustrator
LinkedIn
Procreate
Real brand identity design for an HR Management Consultancy newly launched in Dubai, highlighting its groundbreaking nature of women in the forefront—from the name itself.
Strategized brand identity: vision, mission & values against the saturated, male dominated market of Real Estate. Likewise offered a brief overview of competitor analysis in terms of design, audience, opportunities & challenges within the niche. Likewise, brand tone & voice was explored in-depth specifically catering to the professional yet empathetic nature its Founder was keen on maintaining.
Crafted the visual identity suite: primary & secondary logo along with logo mark, stationary emblems & watermark. Also elaborated illustrations, color palette usage, mockups & design layout variety.
Extended the collaboration moving towards a social media strategy, content pillars, month plan & beginner-level marketing analysis for their first platform: LinkedIn. Ideated, designed & managed the platform for the same.
