MAKR is an international festival dedicated to the culture of making — a community driven by curiosity, experimentation, and the desire to build new things.

From electronics and robotics to carpentry, programming, and digital fabrication, maker culture brings together people who explore technology through hands-on creation. The festival provides a platform where creators, engineers, designers, and technologists can share ideas, showcase projects, and collaborate through talks, workshops, and exhibitions.

The challenge for the 2023 edition was to create a visual identity that captured the diversity of this community while expressing the core mindset of being a maker—constructing, experimenting, remixing, and assembling ideas into new forms.

The visual system is built around the concept of a kit of parts — a modular language that reflects the way makers build and prototype.

Graphic elements behave like components that can be assembled, layered, and recombined, creating a flexible identity capable of adapting across different formats and contexts.

Illustration plays a central role in the system, functioning as a primary visual element that evokes the technological environment of the community — a landscape where tools, ideas, and experimentation intersect.

Typography was approached as an expressive system. Four complementary typefaces were selected to introduce contrast and diversity, combining geometric forms, textures, and layered compositions that echo the experimental nature of maker culture.

A bold and vibrant color palette reinforces the energy of the community, using bright hues and strong contrasts to create a dynamic and playful visual language.

Together, these elements form an identity designed to reflect the inventive, collaborative, and exploratory spirit of the maker movement.