Tradimo, a trading academy with a strong presence in Latin America, needed a high-conversion landing page to promote their trading community, educational programs, and premium mentorship. They required a modern, professional, and trustworthy design that aligned with the trading industry but also appealed to a younger LATAM audience.
I was responsible for end-to-end UI/Visual Design for both desktop and mobile screens — ensuring visual consistency, strong brand identity, and clear conversion paths.
Objectives
Communicate Tradimo’s value and credibility instantly
Improve sign-up conversion through clear CTAs
Present courses and mentors in a structured, persuasive layout
Create a polished, modern visual identity aligned with trading/finance
Updated the visual language using high-contrast navy, yellow accents, and gradients to create premium yet energetic aesthetics.
Used modern 3D-style icons and lighting effects to enhance digital-product feel.
Designed layouts focusing on clarity, depth, and visual hierarchy.
2. Content Structuring & UX Flow
I structured the landing page into clear conversion-focused sections:
Hero Section
Strong headline positioning Tradimo as the #1 trading community in LATAM
Feature list for instant value
Primary CTA placed above the fold
Hero illustration using modern trading-themed 3D elements
Trust Bar
Partner logos (DayTraders, Accelerator, etc.) to build credibility
Mentor Highlight
Spotlight on lead mentor to increase trust and relatability
Social proof using years of experience
Courses Section
Card-based layout with course covers and mentor images
Quick CTA for faster conversions
Video Promo Section
Embedded promo concept to visually communicate value
Strong visual emphasis on instructor’s authority
Idea Discovery Section
Catchy headline to build intrigue
High-contrast highlight area with directional arrow graphics
Final CTA Section
Simple, bold financial call-to-action
CTA repeated for reinforcement
Newsletter Section
Minimalistic gradient background
Clean opt-in field and compliance text
Design Highlights
Clean, dark-themed FinTech aesthetic
Strong typography with modern geometric fonts
Use of blue–yellow palette for trust & attention
Consistent illustration and shapes throughout the page
Smooth content flow that builds trust and drives action
Tools Used
Figma (UI design, layout, components)
Illustrator/Photoshop (image refinements)
Outcome
The landing page establishes a premium visual identity for Tradimo, communicates credibility quickly, and is designed to increase course subscriptions and community sign-ups. The fully responsive UI ensures accessibility and engagement across devices.
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Posted Nov 25, 2025
Designed a high-conversion landing page for Tradimo to boost sign-ups and course subscriptions. The design focuses on providing clear content for users.