Helping people delegate at Duckbill
Pilipda "Soda" Samattanawin
Helping people delegate: from concept to scale, resulting in 94% retention, 1700% in growth
Founding Product designer
Late 2022-> 2025
Overview
Duckbill is a life manager for busy adults, leveraging technology and humans to anticipate and tackle the long tail of admin. Duckbill’s team of copilots anticipate, research, execute, calendar, and remind—turning “to-dos” into “done.”
Key outcomes
Grew membership from closed beta to 1,800 members (+1700% growth) by Q2 2024
Maintained 94% retention throughout
Defined core tasks that drive value for users
Achieved gross margin breakeven
Launched mobile apps on top of an existing web platform
Improved developer satisfaction through clear design handoffs
Established consistent design patterns across all products
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Posted Aug 25, 2025
Helping people delegate: from concept to scale, resulting in 94% retention, 1700% in growth
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Timeline
Nov 1, 2022 - Dec 31, 2025
Clients
Duckbill
