Amazon PPC for Baby Brand

The situation was that the Brand was spending well but stuck with average Sales

The main objective was to increase Brand visibility and ultimately drive Sales

Goals/Requirements: • Listing Audit was required to find the core problem. • Indexing the Potential KWs was required • Analyzation of Campaign Structure was required

After the listing audit, I indexed the potential KWs and then analyzed the Campaign structure and Negative target the High ACoS and under-performing KWs. Then testing was done on High performing KWs which helped me to make the final strategy.

The result was mind-blowing after all this foundation was laid down. The product got ranked easily.

PPC done right, always pays off!!