The success of a Home & Kitchen Brand

The Product was newly launched and they were having difficulties in Ranking and Sales.

The ACoS was High because the product wasn't ranked on proper Keywords.

Goals/Requirements: • Extensive KW Research was required to find targeted KWs for Ranking • Optimization of Listing was required by indexing the targeted KWs with proper SEO • Proper PPC Campaign setup and management were required by playing with PPC to aggressively rank the product

I did proper KW Research for Optimizing the listing and then ran PPC on those KWs and Boom! The product got ranked in no time and even it performed well in Q4, although the product was in the Kitchen category.

The product then got ranked on top spots initially on long-tail KWs and then gradually on the main KW and performed really well.

The only takeaway is that every product on Amazon can get Ranked with a proper PPC strategy.