Developed an intelligent recommendation system for Function of Beauty to enhance product personalization and improve user engagement. Leveraging machine learning algorithms, the system analyzed user preferences, purchase history, and browsing behavior to deliver real-time, personalized product recommendations. The solution was integrated seamlessly into the e-commerce platform, deployed on AWS SageMaker for scalability, and optimized to handle high-traffic demands. This resulted in increased customer satisfaction, improved conversion rates, and higher revenue.