Our culture's tendency to romanticize the image of the "martyr" or the "selfless hero" is another element that influences our society's preference for love for others above love for oneself. Those who put everything on the line for the sake of others, even if it means risking their own lives and wellbeing, are admired and emulated, it is taught to us. While in some circumstances this type of selflessness might be wonderful, it can also leave us with the impression that caring for ourselves is weak or insignificant.