NORDSTROM ANNIVERSARY: MORE THAN A SALE
Sara Rizzo
Today’s consumers are tired of traditional shopping. The very concept of a department store is dated– doomed even, when up against the ease of e-commerce and DTC. A successful Anniversary Sale required starting from scratch, rejecting any pre-established marketing methods– even the catalogue.
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Posted Sep 26, 2023
Today’s consumers are tired of traditional shopping. The very concept of a department store is dated– doomed even, when up against the ease of e-commerce.
