SelectDr. Healthcare Benefit Messaging Campaign

Tab 2

Content Samples: Copywriting & Content Marketing

Theme: Finding a Doctor Doesn’t Have to Be a Pain

SelectDr. is a new healthcare benefit offered through employers. I pitched several messaging directions—one was selected and rolled out across CEO letters, landing pages, posters, direct mail, and social. The goal was to clearly explain the value to both HR decision-makers and employees.

Result: The client loved the tone and direction I created, and has since extended their work with the agency.

Landing Page Example (Audience: Public Sector IT Leaders)

Client: Brightspeed Business Fiber, 2025 Campaign: Q1 2025 Product Campaign – Vertical Messaging Theme: Today’s Realities / Tomorrow’s PossibilitiesRole: Copywriter Project Overview: I wrote for Brightspeed’s multi-vertical fiber campaign, creating tailored messaging for the Public Sector, Small Business, Local Government and others. It acknowledged the “do more with less” climate and made the case for investing in reliable connectivity. Deliverables included landing pages, email, web, and social.

This mini “e-book” gave healthcare IT leaders the real story in a scannable, information-rich, no-nonsense format that’s in tune with their day-to-day realities: budgets are tight, threats are rising, and the old way of managing networks isn’t enough. I wrote the full piece in a direct, hopeful tone that resonated with their real-world pain points.